Never underestimate the formidable power of social media. Facebook, Twitter, Instagram and Pinterest provide fantastic platforms to engage with current and potential clients, reinforce your brand and spread awareness about your services. Follow our top 10 tips for social media success.
1. Create a simple but professional profile
First impressions count, so ensure you have a professional, eye-catching and up to date profile picture that clearly reflects what you do. Include all contact details – phone number, email, website and salon location. Write a short, clear biography along with the services you offer.
2. Get snap happy
Pictures make the best social media content. Research shows that users are more likely to interact with a picture posted, rather than text. Use before and after photos to promote your work and showcase your skills. Video is also very strong on social media. Upload videos of you working and creating.
3. Communication is key
One of the key benefits of social media is that it allows an interactive relationship between you and the public. Your clients can connect with you anywhere, any time. Encourage them to engage with your content, ask questions, open up a dialogue and get their opinions on new trends and services. Would they like the new trend or service to be offered in your salon? What can you improve on? Always reply to their comments and questions ASAP to build and maintain a good relationship. Keep all responses polite, friendly and professional.
4. #Hashtag
Use these to point out your salon/business name and location. Research what is trending and popular with your existing/potential clients and target market. Use hashtags to gain a wider audience as these can be seen by people who may not have liked or followed you. For example, #Hair #Beauty #Summer #NailArt #Bronde
5. Share articles, quotes & memes
Keep these upbeat, fun, interesting or inspiring, and in sync with your brand. Think about your audience. What would they relate to? What would they find inspiring or funny? What industry news would interest them? What are the new trends? What would they be most likely to share with family and friends?
6. Offer exclusive deals and encourage word of mouth
Run competitions on social media offering a discount or freebie. Reward followers with exclusive promotions, such as a discount off your services when they share one your pictures, re-Tweet a post etc. Word of mouth is still a great way to promote your business. Encourage clients to upload pictures of the service they had at your salon. For example, 'Love your new haircut from SalonName? Upload it to Instagram using the hashtag #SalonName and receive 10% off your next treatment. Also consider rewarding clients who use Facebook to 'check in' to your salon.
7. Use time effectively
Research shows that most people use social media in the morning, lunch time, evenings and weekends. Post content at these optimum times to ensure it has the largest possible audience. Update social media consistently. It's better to just use a couple of sites often and well than juggle several poorly.
8. Create a buzz
Everything you post must be passionate and enthusiastic. If you don’t sound excited about your services, you're unlikely to excite clients. Be personable and show your personality; this can set you apart from other hair and beauty professionals.
9. Share feedback
Always share/re-Tweet positive feedback, reviews and testimonials. If you receive negative feedback, take a breath and reply promptly in a polite and professional manner. Never leave a complaint to fester. Always try to rectify the situation and retain the client if possible. Click here for our tips on dealing with complaints.
10. Tell clients you're on social media
Promote your Facebook, Twitter, Instagram and Pinterest on your website, email signature and all printed materials, such as flyers and business cards.
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Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.co.uk website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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