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VAT Free sales explained header

During our VAT Free Sales, you'll still be charged VAT (as that's the law!), but the total amount you pay is as if we had not charged it. For example, if a product normally sells for £100.00 (excluding VAT), the total you normally pay is £120.00 (including VAT). When we have a VAT Free Sale, we discount the price down to £83.32 (excluding VAT) so the total you pay is £100.00 (including VAT), the same as the normal selling price, but without the VAT.


The VAT Free (equivalent) discount is 16.68%, and is applied to the pre-VAT price of the goods.


Please see example basket screenshots below showing the difference between an order without the VAT Free discount and the same order with the discount applied. The total amount to pay is now the same as the subtotal before the discount is applied. This means that we can still able to give you a VAT receipt to claim back the VAT if you are VAT registered.

Before and after code is applied

VAT Free offer explained before code
Vat Free Offer Explained with code

Still not sure? Let us know! We are happy to help...

Website Customer Services

Opening Times

Monday - Friday: 9am-5pm

Saturday - Sunday: Closed




Terms & Conditions

Salon Furniture & Equipment, College Kits, ghd, Color Wow, K18, Milkshake, Olaplex and shipping are excluded from VAT Free promotions.


Online VAT Free: Minimum spend of £50 plus VAT applies. Please ensure you have entered any promotional codes before checking out, as discounts cannot be applied retrospectively to an order. VAT Free shopping is open to personal callers only & does not apply to Click & Collect orders. This offer cannot be used with 4+1 promotions, Salon Furniture & Equipment, Color Wow, GHD, K18, Olaplex, Milkshake or College Kits.

In-Store VAT Free Open Days: Subject to a £50 plus VAT minimum spend. VAT Free offer means the total payable is the pre-VAT total of the merchandise. VAT Free promotions are available only in selected participating Capital Hair & Beauty stores. VAT Free promotions do not apply to click & collect, telephone, and online orders unless otherwise stated. This offer cannot be used with 4+1 promotions, Salon Furniture & Equipment, Color Wow, GHD, K18, Olaplex, Milkshake or College Kits. Privilege Points cannot be collected or redeemed on any VAT Free day or event. Please refer to marketing communications for details.

If you’re VAT registered you can still reclaim your VAT! 

Full terms and conditions here.