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How to gain more clients

Want to attract and keep new clients? Constantly striving to increase or retain client numbers is essential to running a profitable hair or beauty business. Follow our top 10 tips to build your client base and grow your business without breaking the bank.

1. Contact List

Build a database of contacts with their name, contact information, treatment history and allergies. Send marketing emails or an e-newsletter once a month showing your current promotions, new treatments or news.

2. Website

Ensure all information is easy to find and up to date. Include full address details and a Google map so clients can find you easily. Also include pages for the treatments you offer, your prices and your offers; clients shouldn’t have to search for answers. Pictures of your work should be prominent but do not over clutter pages. Let people know where they can find you on social media. Your website must also be mobile friendly so people can view it on their smartphones or tablets.

3. Social Media

Post before and after pictures of your work on Facebook, Twitter, Instagram and Pinterest. Run competitions and promote your current offers. Keep information on your social media accounts updated and use hashtags to promote your location and services. Also list your details on free online business directories. Read our blog on how to make the most of social media.

4. Loyalty Schemes

Offer clients a stamp card, working towards a discount/free treatment after a certain number of visits. Do not underestimate the importance of word of mouth. Reward this with a recommend a friend scheme, offering a discount.

5. Business Cards

Feature contact information, location, services/treatments you offer, social media sites you are on and your unique selling point. For example, a particular product range, 20 years of experience, bridal packages etc. Leave business cards in local supermarkets, gyms, leisure centres, dry cleaners, newsagents and bridal and other shops. Give to every client who has a treatment or makes an enquiry.

6. Flyers

Feature similar information to business cards but also include photos of your work. Carry out flyer drops around your local area. Hand out flyers in town, along with a discount if you wish. Advertise your latest offers or treatments on your salon windows and consider sign writing your car.

7. Customer Service

Clients want an excellent treatment first and foremost, but good customer service can set you apart from other hair and beauty professionals. Always be welcoming, friendly, reliable and professional. Do not leave the client waiting. Greet them immediately and offer them a drink. Get to know your clients; do they enjoy a chat while you work or would they rather relax during some quiet time?

8. Stay On Trend

Stand out by making sure you can offer clients the latest techniques, looks, products and colours. Attend trade shows and training courses, subscribe to industry newsletters and join online forums to keep up to date.
Click here to see the training courses we offer.

9. Retail

Selling gift vouchers to existing clients can help gain you a new client and, as they are paid for upfront, provide guaranteed income. Make your business a one-stop shop by retailing products your clients will enjoy. For example,when they come in for a gel polish, they can buy a matching lacquer to do their toenails at home. Stock gifts suitable for each season, such as Valentine’s Day or Mother’s Day.

10. You and Your Staff

Become walking advertisements by keeping your own hair, nails, skin or make-up looking beautiful. Update friends and family on the services you offer and your reward schemes or discounts. Encourage them to share/re-Tweet content you post on social media. Also, remember how vital good staff are to your business. Do your best to make each team member feel valued and appreciated.
Click here for our blog on what makes a good hair or beauty professional.

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This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and protects any information that you provide when using the capitalhairandbeauty.co.uk website or otherwise provide CHB with your personal information.

CHB is committed to protecting your privacy. If we ask you to provide certain information by which you can be identified when using the website, you can be assured that it will only be used in accordance with this privacy policy. We treat all your personal information as fully confidential and do not pass your information on to third parties without consent unless legally required to do so.

By providing us with your personal information, you agree and consent to its transfer, processing, use and disclosure as outlined in this privacy policy. This policy does not apply to data you place on any publicly accessible page. For example, when you submit a product review.

CHB may change this policy by updating this page. You should check this page from time to time to ensure you are happy with the changes. This policy is effective from 21^st May 2018.

What personal data will be processed?

When you shop on this site or in one of our stores, personal information such as your name, email address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used to connect your computer to the internet are collected by us. This data enables us to process and fulfil your order or transaction. We also ask for your mobile number, which helps us (and courier companies working on our behalf) to contact you if there’s a problem with your order.

Other information we collect

We may collect technical information regarding the type of electronic device used, such as the make and model, operating system, internet browser and also which pages of the site are visited and for how long. This is statistical data about our users' browsing behaviour and does not identify you personally. Debit/credit card details are entered on secure pages hosted by our payment service providers, whether this be Secure Trading or PayPal, this data is stored securely on their servers, we do not have access to this. Where card details are given for payment processing over the phone, we do not record or store these details.

We also use CCTV in our stores for the security of our employees and customers.

How will we process data?

Personal data collected is used in the processing and delivering of orders. Names, email addresses, mobile numbers, postal addresses and business type may also be used to send you marketing communications (if you have opted in to receive them). You can opt out of these at any time by visiting ‘my preferences’ in your online account.

Browsing behaviour data is collected and analysed to see how well our website is performing on a variety of electronic devices and internet browsers.

We also use this data for remarketing in conjunction with Google, which allows us to display adverts to you on third party websites after you have visited our website. To opt out of this please visit Google’s ad settings.

Who will process data?

Personal data is stored on secure servers, separate to the website server. We may share this information with third party service providers employed by us to perform functions on our behalf, such as courier companies delivering orders, mailing companies sending postal mail, email service providers sending emails and texts (SMS) and payment service providers processing payments. PayPal transactions are subject to the PayPal privacy policy.

We may also share certain data including email addresses (if you are opted in to receive emails from us) with third party social media platforms in order to show you targeted ads when you visit them. Third parties such as Google use cookies to store browsing behaviour data, which enables us to use their remarketing services. Please refer to our cookie policy for more information.

Why are we processing data?

We require this information to provide you with a service (processing orders), it also helps us to ensure that content on our sites is presented in the best way for you and the electronic device used to access the content. To send you information regarding our products or services (if requested by you), protect you and us against fraud and to notify you about changes to our service.

When will data be processed?

This data will be processed when your order is picked, packed and dispatched by our distribution centre, or if you enter a competition or free prize draw. It will also be used every time we send a marketing communication, if you have opted in and the communication is deemed by us to be relevant to you.

Any user specific browsing data will be retained for 26 months after you last visited our site, after which time it will be deleted.

Unsubscribing from marketing communications

To unsubscribe from marketing communications please visit the ‘my account’ section of your online account and select ‘my details and preferences’. You can then change your opt in preferences for email, text and post. Alternatively simply click on the unsubscribe links that are sent out with each email/text or get in contact with us.

Right to access your data

You have the right to request a copy of the data we hold about you, or to have your data erased in certain circumstances. Please contact us if you’d like to request this. Please note that depending on your interactions with us, some data may need to be retained due to legal requirements.

This policy was last updated on 23rd May 2018