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Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.co.uk website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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Studies show that your client retention can increase up to 30% every time you sell that client a retail item, as well as boosting your profits. Read our guide on how to make your salon a one-stop-shop for the services and products your clients love.
Consultation:
A thorough client consultation will get you thinking about what retail items would best suit their needs. Think, what are they concerned about? What would they like to improve? What could you help with? Have a good look. Is their hair thin? Then they need a volumising product. Are their cuticles dry? Then they need cuticle oil, and soon. Suggest items accordingly after their service or treatment. Read our blog on The Importance of a Good Consultation.
Choose products you believe in:
It’s easy to be enthusiastic when it comes to recommending products you love. This will make retailing less like selling and more like just recommending great after-care products you know will benefit your clients. Your shelf space is valuable so don’t be afraid to be ruthless if a product line doesn’t sell after a certain amount of time. If your clients are not interested despite your best efforts, get rid of it and replace it with something they will like more.
Know your clients:
What products would your clientèle be interested in? What is the average budget? Are the products unique enough to set your salon apart? Professional products will make you stand out as your clients will not be able to buy them on the High Street.
You’re the expert:
Be confident. Retailing shows clients how knowledgeable you are and that you’re willing to go the extra mile to meet their needs. This builds trust, likely to keep clients coming back. Make sure any staff are equally knowledgeable about the products you stock.
Display:
Make sure your products are at eye level, near the till, clean, neat and label facing out. Make the display eye-catching and in theme with the current season or event. For example, summer, Christmas or Mother’s Day.
Testers:
Make testers available and in sight so clients can look, smell and touch new products. If you have space, place these where the clients pay. Who can resist a tempting, last-minute buy?
Educate your clients:
Ask them what they usually use, to style their hair for example, and ask if they’d like to see what a product you are retailing can do as a one-time, free, additional service. Tell the client what you are using and why. Show them step-by-step how to use the product, showing how easy it is to recreate the look at home. When you have finished the treatment, encourage client feedback. For example, ask them to run their fingers through their hair - “Doesn’t your hair feel so much softer?”
Reward big spenders:
Offer a reward scheme where clients who purchase 10 products get one free. Or how about rewarding regulars with money off retail items when they have a certain number of treatments at your salon? You could also consider rewarding staff who meet retail sales targets but make sure this doesn’t become too competitive as it could create a pressurising environment for them and your clients.
How ever good your sales pitch is, some clients still won’t buy. It could be money constraints, lack of interest or a number of other reasons. Never be persistent or pushy when someone isn’t interested. Keep positive and try again with the next client.
With you and your clients on the lookout for potential presents for loved ones, there’s no better time to browse our large range of Christmas gifts and treats.
Christmas is a time when everyone wants to share the love with gifts that matter, so it’s vital that your salon’s retail offerings are in the right place.
It’s vital that your salon’s retail offerings are in the right place, and suit the needs/wants of your clientele. Make product sales easier for your staff, with these simple tips.
Retailing your own gift cards has two main benefits – Upfront, guaranteed payment and a new client through your door. Read our guide to increase your profits and client satisfaction.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
