T’is the season to be selling! December is the busiest month of the year as your clients prepare themselves for the party season. Read our marketing tips to promote your salon during the festive frenzy.
Social Media:
December is a busy month so make your social media posts count. Your time is precious, so only post interesting things that will catch the eye of your followers. Drum up sales by promoting your Christmas special offers and gift cards and inspire your clients with party hair or beauty ideas and photos of your Christmas creations. Don’t forget to use festive #hashtags, as well as hashtagging your salon name and location. You can also use these hashtags on your in-salon marketing, such as posters.
Change profile pictures to showcase your Christmas creations or treatments. If you’re having time off over the festive period, schedule social media content to ensure your pages are up to date. A post wishing your clients a happy Christmas and New Year is a nice touch.
This is a good time to brighten up your website. Include a tab for Christmas special offers, packages and retail products. Make sure your gift cards are clearly advertised.
State your Christmas opening hours clearly on your website, social media and email signature throughout December. You can also include these on your answerphone, along with a short selection of Christmas promotions.
Free Marketing Space:
Turn your salon into a winter wonderland! Hang up Christmas decorations and play Christmas music, though make sure to consider your brand and desired atmosphere, and don’t play one Christmas CD on a loop as it could irritate your clients (and staff!). Personalise all posters and hanging graphics and use these to advertise your special offers, retail items and gift cards.
The streets outside your salon will be heaving come December. A fabulously festive window display is a great way to attract customers. Make sure this eye-catching space encourages passers-by to pop in for hair or beauty gifts and use windows to promote your great deals.
Reviews and Salon Selfies:
Word of mouth is still one of the best ways to attract new clients so encourage clients to post reviews online. Why not try hanging up an empty picture frame, decorated with holly, tinsel and baubles, and invite your clients to pose with it for a photo after their treatment. If they share it on social media tagging your salon in it or using your salon name as a hashtag, offer them a discount in January.
Retail and Gift Cards:
December is your biggest retail opportunity of the year. Create Christmassy displays to showcase your retail products. Place inexpensive items on the reception desk as a tempting, last-minute purchase. Add a sign saying “Ideal stocking fillers.” Price all items clearly and remember eye level is buy level. Click here for more tips on selling retail items.
Don’t forget the importance of gift cards; they are guaranteed income and can introduce a new client to your salon. Ensure gift cards are advertised on your social media, website, windows and reception desk, and are in a prominent place in your salon.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Social media has become an industry staple when it comes to letting your clients know what you offer, how creative you are and what’s happening behind the scenes. While Facebook has always been known for its community focus, TikTok has taken over Instagram’s position as a visual communication tool; people love the intimacy and fun that TikTok embraces. Check out our top TikTok tips!
When it comes to being a hair or beauty pro – freelance or salon-based – social media offers your clients a window into your creations, how you work and how popular you are.
At Capital we consider ourselves partners in your business and that doesn’t stop at delivering you hair and beauty supplies. Helping you grow your business is high on our agenda, so for our latest instalment of our ‘Time to Improve’ series we’ve compiled a list of the 8 best ways to attract new clients to your salon or your freelance hair, nails or beauty business.
Are you making the most of promoting your business through social media? Sometimes it's easy to put your online presence on the back-burner (especially when you're running a business).
With Mother’s Day right around the corner, now is the perfect time to put together your Mother’s Day packages, display gift-worthy retail products and promote what’s going on in your salon.
Whoever you're shopping for and whatever your budget, here’s our top picks to help you score big with the recipient without breaking the bank.
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This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
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CHB may change this policy by updating this page. You should check this
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When you shop on this site or in one of our stores, personal information such as your name, email
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to connect your computer to the internet are collected by us. This data
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Other information we collect
We may collect technical information regarding the type of electronic
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Personal data collected is used in the processing and delivering of orders.
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We require this information to provide you with a service (processing
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This data will be processed when your order is picked, packed and
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Any user specific browsing data will be retained for 26 months after you
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This policy was last updated on 23rd May 2018
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