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Harnessing the Power of Social Media in 2023
Social media has solidified its position as the primary marketing tool for brands of all kinds, from your favourite burger place to the trendiest high street clothing store. For hair and beauty professionals, whether freelance or salon-based, social media offers a captivating window into your creations, your work processes, and your popularity. To put it simply, in 2023, running a successful business without a social media presence is a missed opportunity. Let's take a quick tour of the most popular social media platforms.
Each social media platform serves a unique purpose:
Instagram: Renowned as the platform for showcasing your work, Instagram's Highlights section is the ideal place to display your menu, treatments, and pricing information. It's always at the top of your account page. Use Stories to share real-time updates, offers, and last-minute availability.
Top Tip: Encourage clients to tag you in their posts showcasing your work or writing reviews. Share these posts to your Stories with a thank-you comment.
Facebook: Facebook offers community groups and support, making it an excellent platform for seeking advice from peers and sharing thoughts along with your work. Set up a business page for clients to message you, make bookings, and leave reviews. It's also a place to connect with like-minded individuals. Facebook owns Instagram, ensuring easy cross-sharing between the two platforms.
Top Tip: Enable bookings via Facebook to streamline your scheduling and messaging in one place.
TikTok: TikTok is the go-to platform for fun and creativity. It's relatively new compared to others, making it easier to stand out. You can rapidly grow a following on TikTok by showcasing your work, sharing tutorials, and engaging with your audience through short videos.
Pinterest: Pinterest is evolving to support small creative businesses. It now offers video capabilities, allowing you to share mini-tutorials and the creative process behind your work. Focus on quality and use location-specific keywords to attract local clients.
YouTube: YouTube is the place to build your personal brand and reach a global audience. It's a fantastic platform for showcasing your personality and expertise.
Consistency is Key
Regardless of the platform you choose, consistency is essential. Stay on top of your message and always respond to anyone who contacts you. You don't have to post every day, but aim to commit to a consistent posting schedule, such as three times per week. Keep your clients informed about new services and share your work regularly.
Time Management
Social media never sleeps, but you do! Dedicate time each month to create content in batches. Plan ahead for upcoming events or clients, and schedule your posts in advance. Tools like Canva, Unfold, Tezza, Planoly, and Unum can help you create and schedule content efficiently.
In 2023, social media remains a dynamic and indispensable tool for hair and beauty professionals. Embrace the platforms that best align with your brand and style, and leverage their power to connect with clients, showcase your work, and establish your online presence.
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