Skip to main content
Basket Preview
Your basket is empty.
Back to Posts

milk_shake: icy blond & silver shine

Blonde Hair Care: the right choice leads to the perfect blonde!


If your clients are seeking a radiant blonde free of stubborn warm tones, it’s time to implement a personalised maintenance routine. The milk_shake silver shine and milk_shake icy blond are the toner ranges designed to revive your desired blonde shade and amplify your hair's natural shine.

silver shine: For the ultimate natural cool blonde finish

A professional hair toner range formulated to neutralise the intense golden undertones that are commonly seen in light, bleached, or naturally grey-white hair. It results in a cool blonde with a more natural appearance, and it has dual action:
  • Enhances the natural highlights of blonde hair while neutralising unwanted tones.
  • Makes the hair soft, shiny and easy to detangle.

What sets silver shine apart?

  • Violet Pigments neutralise warm tones based on colorimetry principles, where the opposite of yellow is represented by purple.
  • Milk Proteins nourish and strengthen the hair without weighing it down, adding softness and shine.
  • Organic Fruit Extracts: Blueberry and raspberry extracts offer antioxidant protection and a delicious fruity scent.
  • Integrity 41® is a patented formula that locks in colour and prevents fading, so your blondes and greys stay vibrant.

How to use the silver shine products:

  • silver shine shampoo - distribute evenly over damp hair, lather, then rinse. Repeat if necessary. For more intense results, leave in for a few minutes before rinsing.
  • silver shine conditioner - apply after cleansing to clean, damp hair, leave in for a few minutes, then rinse.
  • silver shine whipped cream – shake well, point downwards and dispense the product. Apply to clean, damp hair, then style.

silver shine is a complete system, developed to obtain personalised results for the hair, in just a few steps. For a delicate neutralising effect on yellow tones, use just one product. For a more intense result, personalise the treatment and combine multiple products within the range.

Icy blond: Keep Brassiness at Bay

A professional hair toner range formulated to neutralise the brassy-golden and brassy undertones that are commonly seen in bleached hair. It is perfect for very light and platinum hair, as it creates a cool blonde look with an ash reflection, and it has dual action:
  • The natural highlights of blonde hair while neutralising unwanted tones.
  • Makes the hair soft, shiny and easy to detangle.

What sets icy blond apart?

  • Black Pigments: icy blond products contain a special black pigment called carbon black, which comes from the world of makeup. This pigment helps neutralise the golden-brassy undertones based on colourimetry principles, where the opposite of orange is represented by ash.
  • Milk Proteins & Organic Blueberry Extract: These ingredients work together to deeply nourish the hair while locking in moisture and protect it.
  • Convenient leave-in toning spray: icy blond has a game-changing leave-in spray that offers toning on-the-go. No need to rinse – just spritz the icy blond toning spray for an instant refresh!

How to use the icy blond products:

  • icy blond shampoo - apply evenly over damp hair, leave in for a few minutes, then rinse. For a more intense result, leave in for a few minutes more. Proceed with milk_shake icy blond conditioner.
  • icy blond conditioner - after cleansing, apply evenly over damp hair, leave in for a few minutes, then rinse. For a more intense result, leave in for a few minutes more.
  • icy blond toning spray – shake well and spray evenly over clean, damp hair at approx. 10-15 cm from hair, comb through and proceed with drying. As a daily touch-up, spray over dry hair at approx. 30 cm from hair.
*The icy blond products contain pigments which can give a very intense result on porous hair; once the desired result has been reached, alternate with a different range to maintain the results.