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milk_shake: icy blond & silver shine

Blonde Hair Care: the right choice leads to the perfect blonde!
If your clients are seeking a radiant blonde free of stubborn warm tones, it’s time to implement a personalised maintenance routine. The milk_shake silver shine and milk_shake icy blond are the toner ranges designed to revive your desired blonde shade and amplify your hair's natural shine.
silver shine: For the ultimate natural cool blonde finish
A professional hair toner range formulated to neutralise the intense golden undertones that are commonly seen in light, bleached, or naturally grey-white hair. It results in a cool blonde with a more natural appearance, and it has dual action:
- Enhances the natural highlights of blonde hair while neutralising unwanted tones.
- Makes the hair soft, shiny and easy to detangle.
What sets silver shine apart?
- Violet Pigments neutralise warm tones based on colorimetry principles, where the opposite of yellow is represented by purple.
- Milk Proteins nourish and strengthen the hair without weighing it down, adding softness and shine.
- Organic Fruit Extracts: Blueberry and raspberry extracts offer antioxidant protection and a delicious fruity scent.
- Integrity 41® is a patented formula that locks in colour and prevents fading, so your blondes and greys stay vibrant.
How to use the silver shine products:
- silver shine shampoo - distribute evenly over damp hair, lather, then rinse. Repeat if necessary. For more intense results, leave in for a few minutes before rinsing.
- silver shine conditioner - apply after cleansing to clean, damp hair, leave in for a few minutes, then rinse.
- silver shine whipped cream – shake well, point downwards and dispense the product. Apply to clean, damp hair, then style.
silver shine is a complete system, developed to obtain personalised results for the hair, in just a few steps. For a delicate neutralising effect on yellow tones, use just one product. For a more intense result, personalise the treatment and combine multiple products within the range.
Icy blond: Keep Brassiness at Bay
A professional hair toner range formulated to neutralise the brassy-golden and brassy undertones that are commonly seen in bleached hair. It is perfect for very light and platinum hair, as it creates a cool blonde look with an ash reflection, and it has dual action:
- The natural highlights of blonde hair while neutralising unwanted tones.
- Makes the hair soft, shiny and easy to detangle.
What sets icy blond apart?
- Black Pigments: icy blond products contain a special black pigment called carbon black, which comes from the world of makeup. This pigment helps neutralise the golden-brassy undertones based on colourimetry principles, where the opposite of orange is represented by ash.
- Milk Proteins & Organic Blueberry Extract: These ingredients work together to deeply nourish the hair while locking in moisture and protect it.
- Convenient leave-in toning spray: icy blond has a game-changing leave-in spray that offers toning on-the-go. No need to rinse – just spritz the icy blond toning spray for an instant refresh!
How to use the icy blond products:
- icy blond shampoo - apply evenly over damp hair, leave in for a few minutes, then rinse. For a more intense result, leave in for a few minutes more. Proceed with milk_shake icy blond conditioner.
- icy blond conditioner - after cleansing, apply evenly over damp hair, leave in for a few minutes, then rinse. For a more intense result, leave in for a few minutes more.
- icy blond toning spray – shake well and spray evenly over clean, damp hair at approx. 10-15 cm from hair, comb through and proceed with drying. As a daily touch-up, spray over dry hair at approx. 30 cm from hair.
*The icy blond products contain pigments which can give a very intense result on porous hair; once the desired result has been reached, alternate with a different range to maintain the results.
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Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
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