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New from Olaplex; 4-IN-1 Moisture Mask has arrived!

Everyone’s talking about the latest launch from Olaplex, and for good reason. The California-born brand has firmly cemented itself as the most sought-after product line in the world, and has amassed a celebrity following that includes the likes of Kim Kardashian and Kylie Jenner. With the arrival of the new 4-IN-1 Moisture Mask the brand is taking things to the next level. 

What it is
As with most Olaplex products, the brand always answers when the hair industry is looking for a new solution. CEO JuE Wong said: “we heard from our professional hair styling community that they were in need of a salon strength mask that would bring dry and damaged hair back to life.”

And they have definitely delivered! The new Olaplex 4-IN-1 Moisture Mask is a highly concentrated, intense reparative moisture mask designed for professional use only. Aimed at clients in need of a serious hydration boost, Moisture Mask gives lifeless curls gloss and bounce and even the most damaged hair is renewed from within. What’s more, you can expect amazing results after just one use. 

  

What it does
Infused with Olaplex’s patented technology 4-IN-1 Moisture Mask repairs all hair types and textures and leaves hair looking better than before. It’s also amazing for curls of all types, and uses professional strength ceramides to keep hair looking glossy and plump. Ceramides help the hair cuticle stay flat and provide smoothness, shine and improve hair’s elasticity and moisture.

The formulation is what’s key to the most amazing transformation; the slightly acidic pH of 4.5 targets damaged hair close to the cuticle, improving its porosity, adding shine and ensuring that colour lasts longer. This really is a multi-tasking mask that you need in your arsenal. 

Oh, and there are zero proteins in Moisture Mask; often dry and damaged hair can become protein-sensitive, which results in brittle ends when proteins are used in a treatment. Instead, Moisture Mask uses 11 vital amino acids – the building blocks of protein - to provide reparative benefits without the potential build-up. 

So, how do you use it?

Step 1: Wet hair thoroughly and cleanse with No.4 Bond Maintenance Shampoo.

Step 2: Rinse thoroughly and remove excess moisture.

Step 3: Apply one to three pumps of 4-in-1 Moisture Mask to damp, clean hair and smooth the product through all the way to the ends, detangling the hair as you go. Use a comb if desired and then leave it to process for 10 minutes.

Step 4: Rinse thoroughly and you’re ready to style!

Take it to the next level

It’s been a tumultuous year and your clients are no doubt longing for their time in your chair to deliver on so many levels. Give them the absolute best by creating the perfect Olaplex experience. 

 Start with the Olaplex Stand-Alone Treatment, and after rinsing out the No.2 Bond Perfector and cleansing with No.4 Bond Maintenance Shampoo, follow with the 4-IN-1 Moisture Mask. Your client will be left with the ultimate in glossy, vibrant hair that is full of body. Also, why not think about adding the Moisture Mask into your balayage services or any other chemical and non-chemical treatments? It could boost your profits as well as your client’s mood.

 Want to try Olaplex today? Head to capitalhairandbeauty.co.uk or to your nearest Capital store. We can’t wait for you to try it!

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