As temperatures finally begin to warm up, we’re embracing the newest trend: butter yellow! From hair to nails, to the catwalk, this warm, creamy shade is taking over this season.
The Rise of Butter Yellow
The butter yellow trend, or as some prefer to call it, buttermilk, really began making waves in 2023. At the time, it was seen as part of the quiet luxury trend—giving everyone that glow of having been somewhere sunny and expensive.
But the 2025 version of butter yellow is all about playing with colour and having fun. One prime example? Actor Timothée Chalamet, who made wearing butter yellow head-to-toe look effortlessly chic at the Oscars. The cool yellow shade was fresh, modern, and instantly became a hit. Since then, more people have been warming up to this buttery trend.
Buttered Nails: A Sweet Start
If you’re looking to incorporate butter yellow into your clients look, nails are the perfect place to start. It’s a bold, creamy shade that pairs well with a variety of other colours. Plus, for those who prefer a neutral palette, butter yellow has the perfect balance. Its creamy tone is close enough to neutral to look sophisticated and universally flattering across a range of skin tones.
The autumn/winter 2025 international fashion weeks showcased a surprising burst of bright colours, a refreshing change from the typical winter palette of black, grey, and brown. From bold lichen yellow at Saint Laurent to a stunning pastel yellow at Sarah Burton’s debut at Givenchy, it’s clear that yellow is everywhere.
It’s not just in the clothes, though—it’s on everyone’s eyes too! At the Haider Ackermann for Tom Ford show, head makeup artist Lucy Bridge painted models’ eyelids with a soft, intense butter yellow. The buttery eye-shadow trend has now made its way from the runway to everyday looks, and we can’t get enough.
Image credit - @lucyjbridge
Buttered Up for Wedding Season
When you think of butter yellow, weddings and baby showers often come to mind. And now that the trend is in full swing, you might find yourself working with bridesmaids or wedding guests who are opting for this gorgeous shade. Consider accessories that complement butter yellow, such as pearl earrings, pearlescent hair clips for updos, or even vintage slides or Alice bands for a touch of elegance.
Even trend forecasters at WGSN have teamed up with Coloro, a digital colour intelligence platform, to announce that Celestial Yellow is the shade we’ll be embracing all the way into 2026. Described as a glowing, luminous, and restorative creamy shade, it seems butter yellow isn’t going anywhere anytime soon.
Final Thoughts
Whether you're a Lurpak stan or a Kerrygold lover, butter yellow is for everyone this season. It’s not just a colour; it’s a mood—radiating warmth, vibrance, and a touch of sunshine. Embrace the trend in your wardrobe, nails, makeup, and accessories, and let the world see you glow in buttery goodness.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
From nods to vintage styles to embracing natural textures, here’s a rundown of some of our favourite hair and beauty moments from the 2025 Academy Awards!
The Grammys are always a spectacle, and as usual, the red carpet didn’t disappoint. This year, there were standout hair and beauty looks that had us all talking. From icy blues to gothic glamour, here are the top 10 beauty moments we loved!
The elegance of classic tennis attire inspires the #tenniscore trend. Think preppy polo tops and crisp cottons, to quintessential tennis whites. The sporty nails trend has inspired people to play with their fashion and accessories,
In this blog our Training Executive Rosie will look at the brow trend that is here to stay. Essentially a perm for your brows, brow lamination gives them a set uniform shape for an extended period - ideal if your brows haven’t recovered from the overplucking trend of the 90s as it will give them more volume. This blog looks at what the treatment is, the process involved and training courses you can take to become qualified.
It's Spring, which means it's probably time to upgrade your kit! Here we've selected the créme de la créme of our hair and beauty tools, all destined to take your work to the next level this year.
Newsletter sign up
* Required fields are marked with an asterisk.
Marketing Communications
Email: Stay up to date with the latest news, offers and ideas.
Text: Be alerted when we have a VAT Free sale or exclusive promotions.
Post: Receive our bi-monthly mailer full of offers and new products.
Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.co.uk website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
You must be logged in to add products to your favourites
