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Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.co.uk website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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The UK cities with the most top - rated hair & beauty professionals
When it comes to the world of hair and beauty, the importance of a good review should never be underestimated. Afterall, building up a bank of positive feedback from clients can really help to strengthen your reputation within your local area, as well as setting you apart from your competition.
But what can you do to help encourage your clients to leave a positive review after their service or treatment? And, which of the UK’s major towns and cities boast the most top-rated hair and beauty professionals per person, according to review data?
Our Research
We surveyed 2,000 UK consumers to learn more about what drives them to leave reviews for their local hair, nail, beauty, and complimentary therapy salons and establishments. We also asked them what is most likely to lead to a positive or a negative review.
Delving even deeper, we then looked at...
• The population in 32 major UK towns and cities (not including London)
• How many hair, beauty and nail salons in these places had four-star+ reviews
• How many mobile or freelance hair and beauty professionals in these places have four star + reviews
We used this to calculate where in the UK residents have the best access to a ‘top rated’ hair and beauty professional. So where exactly are the hotspots? Read on to find out more…
Norwich Claims the Top Spot Overall
According to our findings, the beautiful city of Norwich took first places, as the UK ‘hot spot’ for top-rated hair and beauty professionals per person.
In total - across hair, nails, and beauty - the city has 550 salons that have earned reviews with four stars or more.
Norwich was found to have the most 4-star+ rated hairdressers when calculated against the local population, with just 663 people sharing each top-rated hair salon.
Joining Norwich within the top five was the Scottish city of Dundee (825 people per top rated salon), Peterborough (1,111 per top rated salon), Stoke-on-Trent (1,129), and Hull (1,192).
Top-rated Beauty Salon Locations
Of course, we had to consider those all-important beauty specialists in our rankings too, and so next we totted up the four-star (or above) rated beauty salons.
Again, Norwich claimed the top spot with 660 residents per top-rated salon.
Overall, it has 213 beauty salons with four stars (or more) on Google Reviews.
Other major cities within the top five included Dundee (820 people per top rated beauty salon), Oxford (1,081), York (1097), and Hull (1,149).
Top-rated Nail Salon Locations
And finally, we moved on to nail salons and parlours.
Norwich once again took the top spot with 1,116 residents sharing each four-star+ rated nail salon. Overall, it is home to 126 nail salons with top reviews.
Also in the top five was Southampton (1,619:1), Hull (1,743:1), Stoke-on-Trent (1,780:1), and Aberdeen (1,786:1).
Top Rated Freelancers and Mobile Hair & Beauty Professionals
Of course, not all professionals working within the industry operate from a salon as a contracted employee, with many choosing to go freelance or mobile instead.
Overall, when combining hair, beauty, and nail freelancers with four-star+ reviews listed across all cities compared for the purpose of this study, Birmingham came out on top. The city boasted a total of 207 freelance or mobile professionals with four-star+ reviews or more across all categories combined.
It’s worth noting, however, that there tend to be fewer ‘mobile’ professional listed on Google, naturally there are also fewer with top reviews.
For example, we found that there were just 48 mobile hairdressers with four-star+ reviews listed in in Glasgow - which top the top spot in this category.
When comparing the ratings for mobile beauty professionals across the 30+ cities, Birmingham was found to be the UK’s hotspot, with 93 professionals listed with four-star+ reviews on Google.
When we examined the numbers of top-rated mobile nail technicians, it was the Welsh capital of Cardiff that claimed top spot, with a total of 87 professionals with four-star+ reviews based here.
What Influences Clients to Leave Reviews?
According to a 2022 study, 57% of consumers will visit a local business website after reading a positive review, with a further 72% adding that positive reviews make them trust a local business more.
So, to learn more about what impresses people enough to leave a glowing review online for their hair and beauty professional, we surveyed 2,000 UK adults.
Above all else, 'good value’ is key, with six in ten (62%) UK consumers telling us that this would be the thing that is most likely to persuade them to leave a positive review online for their local hair and beauty business.
Participants in our survey also highlighted the other ways in which their hair, beauty, wellness, complimentary therapy, and nail professionals can impress them, and encourage them to leave a positive review of their experience.
This included:
• a positive overall experience (58%)
• being happy with the result(s) of the treatment or service (57%)
• if the person giving the treatment/service had a warming personality (41%)
• being offered nice complimentary extras such as a cup of tea, and a magazine (27%)
Perhaps understandably then, the thing that is most likely to earn hair and beauty professionals a negative review from a client, is if they end up leaving an appointment dissatisfied with the final treatment, look, or service (57%), and similarly, if the overall experience was not as they had expected (44%).
Other factors to keep in mind that may lead to negative feedback were:
• if the customer deems the service to be overpriced (45%)
• the client not liking the products used during your treatment (17%)
• if the person doing the treatment seemed to be multi-tasking at once and the client didn’t feel like they were their priority (17%)
How Many Clients Leave Reviews?
Finally, we also asked those Brits whether they were actually taking the time to leave those all-important reviews following their appointments with their hair, beauty or nail professionals.
We found that just a third of Brits (30%) ‘will always leave a positive review’ if they believe they had a good overall experience.
Women are more likely to take the time to review their positive experience too, with more than a third (36%) saying they will always leave a review if their treatment or service has impressed them, compared to just a quarter (24%) of men.
Sadly, although many UK consumers may have good intentions and say they are more than happy to leave a positive review, it seems forgetfulness often plays a key role in many not doing so. In fact, a fifth (21%) admitted that they only ‘sometimes leave a positive review of my treatment or service, if I remember to do so’.
Just 6% of Brits who were surveyed said they ‘will leave negative review every time if they are left unhappy or unsatisfied by their overall experience’.
Finally, you’d be forgiven for thinking the allure of a discount code (or similar) on a future treatment would be a great to gently encourage your clients to leave a review following their appointment, especially in light of the rising cost of living rising. However, we were interested to learn that just 12% of Brits would leave a positive review if incentivised to do so.
Conclusion
It is so encouraging to see the high number of positive reviews being left for hair, beauty, and nail technicians (and everyone else working hard within the industry) across the country.
It goes without saying that getting consistently great feedback from clients is invaluable to those working within in the industry, no matter how good your reputation already is.
As well as helping to draw in new clients, they also illustrate you’re offering a good service which is vital for client retention. We believe that each and every positive review should be celebrated and encouraged.
Whilst you’re never going to please everyone, it seems as though the little things such as making the effort to have a chat and ask about their day, or simply offering a cuppa or something to read whilst they wait can go a long way.
Sources & Methodology: • Survey of 2,000 UK adults conducted in May 2022
• Reviews for each city were collated from Google Reviews in May 2022
• We searched for ‘hair salon’, ‘nail salon’, ‘beauty salon’, ‘mobile hairdresser’, ‘mobile beauty therapist’ and ‘mobile nail technician’
• We only counted those who had an average review rating of four stars or more
• UK population data for each city was correct as of 11/5/2022 and was taken from a combination of the latest ONS figures and World Population Review
When it comes to being a hair or beauty pro – freelance or salon-based – social media offers your clients a window into your creations, how you work and how popular you are.
There are various ways you can go freelance; while some hair and beauty pros prefer to rent a chair or space in an existing salon, others love the freedom and flexibility of creating their own at-home workspace.
Starting your own business can definitely be daunting, but once you’ve got your clientele sorted, you’re halfway there! Here we break down some useful tips to getting and retaining your clients.
Deciding on your costs can be one of those super difficult decisions that you’d rather not deal with. However, it is an important step, so make sure you do your research. Here are some tips to help make the process that little bit less painful.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
