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Friday 22nd November
Shade Chart: Discover the exceptional covering power of INFINITI®. DATEM PLUS® Technology protects the colour actives from oxidizing too
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DATEM PLUS® Technology also suspends these colour actives in much smaller oil droplets in the advanced emulsion cream base and disperses them more evenly, before safely transporting them into the cortex in greater quantity. Once they’ve penetrated every fibre, the colour actives
react, locking the colour deep inside the hair. This unique action ensures perfect 100% grey coverage, whilst maintaining the strength and condition of the hair structure.