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Friday 22nd November
Powder Lightener: The first and only lightener that is superior for in foil, on scalp and hair painting techniques. The powder lightener is the US’s first 9 level lift lightener and the Clay lightener the perfect lightener for balayage enthusiasts with non-drying precision while lifting 7 levels without compromise.
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Product information
The Pulp Riot brighteners are bleaching powders that are suitable for all balayage and freehand artists for on scalp and hair painting techniques. The lightener lifts the hair up to nine levels, the first in the US of its kind to deliver such lift without compromise, while the superfood quinoa strengthens the hair and moisturizes it at the same time. Get inspired by a variety of creative brightening options, even with scalp applications.
Powered by quinoa, a gluten-free vegan protein that provides mild bonding properties, so you can lift quickly without compromise. The protein protects and nourishes hair follicles from within; helps to bond split ends and prevent existing split ends from getting worse by passing through the cuticle, penetrating the cortex to equalize porosity and increase elasticity. Nine essential amino acids act as natural strengthens and protect the shaft of the hair, repair damaged hair and promote hair growth. Rich in vitamin C, quinoa balances the production of natural oils to keep strands properly moisturized and reduce breakage due to tangling
THE BENEFITS
- Powder lightener up to 9 levels of lift: the first in the US
- Clay lightener up to 7 levels of lift with non-drying precision application
- Rich in Vitamin C
- Quinoa formula base, a natural bond builder for nourishment
- Vegan and Cruelty Free
Check out Pulp Riot TV an incredible education and entertainment platform for hair featuring everything from how to get started to recreating the industry shaking techniques from the world’s top artists and more; and it’s all free.
THE INSTRUCTIONS
Mixing ratio for all techniques is 1:1.5 parts lightener to developer
- For a thicker consistency, mix 1:1
- For a thinner consistency, mix 1:2
- Apply heat if needed
- To be mixed with Pulp Riot developers 6, 10, 20, 30 or 40 volumes
THE INGREDIENTS
Potassium Persulfate, Sodium Silicate, Ammonium Persulfate, Mineral Oil, Ammonium Sulfate, Magnesium Carbonate, Silica, Hydroxyethylcellulose, Acrylates Copolymer, Polyquaternium-4, Chenopodium Quinoa Seed Oil, Glycine, Cylclopentasiloxane, Dimethicone, Dimethiconol, Disodium EDTA, CI 77007
For more information, why not visit Pulp Riot TV.
We caught up with David and Alexis Thurston, from LA Salon Butterfly Loft and the founders of Pulp Riot to get an insight into how the brand started and their future plans!