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for estimated delivery on
Friday 27th December
PRESS PLAY TO START. Semi-permanent color. Maximum versatility.
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Product information
EXPERIENCE A DIFFERENT WAY OF CREATING COLOR.
A different direct dye system with stunningly different result.
Semi-permanent direct dyes create color intensity by sitting on the outer and inner levels of the cuticle.
Direct dye designed to fade on top up to 100%. Lasts up to 10-15 washes*
Provides outstanding color shine and brilliance.
Boosts the health of the hair to make the hair look like it’s glowing.
8 out of 10 stylists perceive an improved hair structure.
83% rate the shine better than a leading competitor.
How to use
- Mix, apply & time:
- Mix Elumen Play hair color in any color mixing bowl.
- Apply the color where desired to dry hair and be sure to saturate the hair completely for the best results.
- Process for 30min without heat or 20min with heat
- Rinse, shampoo, care.
- When it’s time, rinse completely without emulsifying.
- Follow with Elumen shampoo.
Finish with your favourite Elumen conditioner.
HD MAX Technology
A system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer.
Shine & Care Technology
Gives outstanding color shine, brilliance and hair that is healthy-looking (Glow Effect).